About Joe


Hello, I’m Joe Shoemaker, co-founder of Honeymaker Wellness, a transformational, corporate wellbeing organization.

Our goal is to revitalize our corporate executives so they can thrive at work. We do this by merging ancient health philosophies with modern approaches to provide what is most lacking in wellbeing programs - attentive, deep nourishment of every single employee.

When I left my corporate career as a marketing executive 6.5 years ago, I opened a Google Doc and wrote what I believe was the beginning of our on-site wellbeing company. I said that, “I cannot in good conscience allow any corporate executive to feel as isolated and depleted as I am right now. I vow to return to the corporate world to give people their energy back.”

I had no idea HOW I would be in service to corporations and from their the doors to a career in the healing arts sprung open. I’ve spent most of the last 6 years training in a myriad of disciplines, from reflexology to energy medicine to coaching and NLP, while building both a thriving personal and corporate practice.

In between the magic workings of my life, I am an avid tennis player, I’ve been playing guitar for almost 30 years, I cook Indian food insatiably at home and I’m married to an extraordinary woman who has taught me everything I know about showing up as a grounded, mature, nurturing man in relationship.

I’ve lived in Portland for close to 20 years, having set out on the highway westbound from suburban Philly where I grew up as a sports fanatic, hoagie slinger and cheesesteak connoisseur. Portland has been my gateway to creating a truly remarkable life and I’m so grateful for the deep friendships that have be co-created. (PS I don’t miss hoagies or cheesesteaks, although I could make you the best one you’ve ever had.)

There’s much more to say, but we’ll certainly find much more time to get to know each other personally and professionally.

Thank you so much for your interest in this profound, life-changing work.

My best,